We were tasked with devising a campaign to introduce a new line of partnership cereals. Posed with the challenge of making memorable :15’s, we devised a fun and entertaining construct that plays on the idea of “It’s not a dream, it’s (Oreo O’s) cereal!” With a host of sugary and strange flavors to introduce, these quirky spots led to the most successful launch of a partnered cereal in Post’s history.

Role: Creative Team | Production & Post Supervision