Cereal Day

Most cereal brands had only done lukewarm posts celebrating the holiday with lackluster engagement. Posed with the difficult challenge of owning cereal day, while also incorporating the entire portfolio of Post cereals, we created 2 years of Cereal Day domination amongst our competitors. These were picked up by news outlets, won awards and garnered a mountain of impressions.

Concept: Brian Slater & Casey Nelson

Music & Lyrics: Casey Nelson

Directing, Art Direction, Post Supervision, and giant paneled wall construction: Brian Slater

Creative Team: Brian Slater & Casey Nelson

Writer: Casey Nelson

Lyrics & Music by Brian Slater, Casey Nelson & NoWare Music

(I’m actually singing on a few of these.)

Directed and Art Directed by Brian Slater